There is a high likelihood that you have come across one of the third party affiliate and outsourcing companies that claim they can get you a large following after parting with some money. Whereas it’s an enticing fix, it can turn out to be a bad decision. Based on most reviews I have come across on The Small Business Blog, the risks of buying followers outweigh the benefits. Instagram engagement can only be authentic if you are interacting with real people. Here’s why you should never buy Instagram followers.
It’s Bad for Business
One of the main reasons you market your brand on Instagram is to reach new customers and push sales. When you buy followers, you are not buying real accounts but just numbers. Sadly for you, those fake followers care less about your product, hence, they can neither promote your brand nor buy from you, because there is no way a fake account will share your content to other networks. So, if you think that a large following will build credibility for your brand, it won’t be long before your potential customers uncover your sneaky strategy.
People will always see through and beyond your fake followers in many ways. For instance, if you have about a hundred thousand followers, and you have minimal or no content on your account, questions start being asked. Also, with such a huge following, your photos should at least get a reasonable number of likes. On the other hand, if a large number of these followers have no profile pictures or their account names are suspicious, another red flag. If your real followers start to doubt your authenticity, then your brand’s image becomes tainted.
There is no Real Engagement
There is no doubt that a huge number of followers you buy are fake. Therefore, these are followers you cannot engage with. In no time, your engagement ratings will drop and your content may stop being pushed to the top of your true followers feeds.
Instagram has said it time and again that it does not support the use of bots to get fake followers. If your account is flagged or reported several times, you not only risk losing the fake followers but also getting your account suspended for good. If you don’t know, you will be violating Instagram’s terms of service if you buy fake followers.
Overall, rather than risk tarnishing your brand or getting your account suspended, you’d rather use the money to advertise, which is a more bona fide and efficient way of growing your account. Always remember that a small, active, and loyal following is way much better than a lot of fake followers who have no effect on your brand.